ZKDigimax Bar Signage is a digital retail shelf display solution with LCD shelf displays, electronic shelf labels, Bluetooth gateway and a double-sided four-layer retail fixture.
ZKDigimax Bar Signage is a digital retail shelf display solution that combines shelf-mounted LCD signage, electronic shelf labels, a Bluetooth gateway and a double-sided retail shelf. It gives stores a unified visual presence at the point where customers compare products, prices and promotions. Designed for continuous 24/7 operation, the platform provides real-time control for timely store-facing communications.
Rather than relying on static shelf strips and isolated screens, Bar Signage brings promotional messages to the fixture itself. Use the LCD shelf displays to highlight product launches, specials, seasonal campaigns or category messaging, while electronic shelf labels provide concise on-shelf information. The result is a more consistent retail presentation that helps customers find relevant offers and makes gondola-end or freestanding merchandise displays more engaging.
The official Bar Signage reference configuration is built around one double-sided, four-layer shelf measuring L930 × W650 × H1350 mm. It combines three 35-inch DG02-A1W35 LCD shelf displays and one 37-inch DG02-A1W37 LCD shelf display. The illustrated configuration also includes twelve 2.13-inch DG04-A1N21 electronic shelf labels and one DG04-G1 three-channel Bluetooth gateway. These components work together to create a unified screen and shelf-label presentation across the fixture.
Because every retail site has different shelving, product ranges and campaign requirements, the final bill of materials should be confirmed during quotation. NZTeco can help establish whether the reference configuration suits the desired display location, how many shelf displays and labels are required, and how the solution should be laid out for clear customer viewing. This avoids treating a project-specific retail solution as a one-size-fits-all kit.
Bar Signage is a retail merchandising solution rather than a standalone screen. Its illustrated combination of larger LCD shelf displays, small electronic shelf labels and a gateway is intended to make the shelving fixture feel consistent from the long-distance campaign message through to the product-level information. The 35-inch and 37-inch LCD shelf-display formats offer distinct screen locations within the same fixture, while the 2.13-inch labels support concise product-facing information at shelf level.
Use the solution where teams need to refresh communications in line with trading activity, promotions and product movement. The official feature set includes unified-screen presentation and real-time control, helping retailers plan a coordinated visual approach instead of relying on disconnected signs. Good results depend on clear content hierarchy: prominent messages should be easy to scan from the aisle, while shelf-level information should remain relevant to the merchandise immediately beside it.
NZTeco can assist with a practical scope covering fixture dimensions, customer sightlines, display positions and the intended range of promotional or product information. This helps ensure the selected configuration is appropriate for the store environment and lets the retail team maintain a clear, customer-focused presentation over the fixture’s operating life.
ZKDigimax illustrates ZKDigimax Bar Signage in organic spice, cosmetic, clothing and optical retail stores. The same approach is relevant wherever a freestanding shelf or promotional fixture needs coordinated visual messaging: specialty retail, pharmacy and beauty, beverage, duty-free, gift, homewares and department-store departments. The clean system format can support an uncluttered fixture while giving promotions a larger, more immediate presence above and along the shelves.
For a wider rollout, see the ZKDigimax digital signage range and the ZKDigimax Electronic Price Tag Series. If you need a display rather than a complete retail fixture, compare the ZKDigimax LCD Shelf Display. Contact NZTeco to discuss a ZKDigimax Bar Signage configuration and receive a commercial quotation.
| Product | ZKDigimax Bar Signage retail shelf display solution |
|---|---|
| Solution purpose | Unified retail shelf display, electronic shelf-label and real-time-control concept |
| Duty cycle | Designed for 24/7 operation |
| Reference shelf | Double-sided shelf, four layers |
| Reference shelf dimensions | L930 × W650 × H1350 mm |
| LCD shelf display – 35 in | DG02-A1W35; reference quantity: 3 |
| LCD shelf display – 37 in | DG02-A1W37; reference quantity: 1 |
| Electronic shelf label | DG04-A1N21; 2.13 in; reference quantity: 12 |
| Electronic shelf-label gateway | DG04-G1; 3-channel Bluetooth; reference quantity: 1 |
| Key features | Unified screen, 24/7 operation, real-time control and improved shopping presentation |
| Illustrated applications | Organic spice, cosmetic, clothing and optical retail stores |
| Configuration note | Confirm the final shelf, display, label and gateway quantities for each project at quotation stage. |
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